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See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
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GumGum CEO, Phil Schraeder, tells us why digital advertising doesn’t require personal data to be effective
The past 18 months have been a winding road for travel marketers, who who still have to consider COVID concerns. Read how some marketers are coping with the new realities.
The death of the third-party cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking at contextual advertising.
Third-party Cookies—a friendly word for the bits of data used to track consumers' behavior while they browse the internet—are on their way out. According to a January blog post, Google plans to "phase out support for third-party cookies in Chrome…within two years." Given Google's dominant position, with control over roughly 90% of the global search market, this amounts to a death sentence for third-party cookies as we know them.
If you haven't tried the cookie crumbling mountain experience you are missing out. See how third-party tracking cookies are on the way out.
Nationwide federal data privacy laws could be passed very soon. Here’s what marketers should pay attention to.
How are data privacy laws going to affect the future of digital advertising? We break it down for you, including a video webinar.
Apple's new data privacy allows every Apple device owner to control how they are tracked by apps and websites owned by other companies.