GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum's contextual intelligence technology, Verity™.
GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum's contextual intelligence technology, Verity™. And the benefits? The growth potential here is vast — helping brands grow beyond social media in context-driven environments where user attention is highest.
With the prominence of 'Instagram brands,' and viral TikTok trends in 2020, it is undeniable that a brand's social media presence is a pinnacle part of digital marketing strategy. And why wouldn't it be? With its immense reach, relatable nature and freedom of creative expression, social media images and videos can be momentous in generating revenue. But what if you could take that one step further? GumGum's new ad units [https://gumgum.com/ad-products] give marketers the chance to expand assets usually run on social media platforms such as Instagram and Facebook to our vast network of premium publishers.
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GumGum Stories and GumGum Native are available as In-Feed and can drive higher performance than social media. Both managed and programmatic, not only do they extend your display and social activation, running social creative seamlessly on the Open Web, but they do so in a brand safe and suitable ecosystem. Tapping into the potential of premium publishers, GumGum Stories and GumGum Native is leveraging a brand's social prowess, taking it to new heights.
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