Press Releases

Sep 06, 2019 SPORTS

FaZe Clan Claim Top Overall Esports Organization in GumGum Sports’ Q2 Esports ‘Social Footprint’ Rankings

TSM Finishes No. 2, Immortals Jumping to No. 3 with Acquisition of OpTic Gaming

Jul 17, 2019 SPORTS

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1MM Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value

Jul 09, 2019 SPORTS

Study Shows Illegal Streaming of English Premier League Worth £1M in Uncaptured Sponsorship Media Value Per Match

The new report from GumGum Sports and MUSO found that the majority of uncaptured value came from field-side LED and kit sponsorships; China had the largest pirated EPL stream audience

Jun 03, 2019 SPORTS

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

GumGum Sports’ latest computer vision analysis also found that playoff run generated $10 million for jersey patch sponsors of Finals teams and that still images produce higher-quality jersey patches exposures than videos

May 02, 2019 ADVERTISING

GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection.

Apr 29, 2019 SPORTS

GumGum Sports Accelerates Growth with Hiring of Former ESPN Exec Tori Stevens as SVP of Customer Success

Stevens brings 20-plus years of sports sponsorship and tech experience to growing team, adding to Q1 successes that include beating total 2018 revenue in just 45 days

Apr 02, 2019 TECHNOLOGY

GumGum Announces Dental Division Spin-Out, Leadership Change

Phil Schraeder named CEO; founder Ophir Tanz to lead new venture

Jan 20, 2018 ADVERTISING

New GumGum Research Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action

Facebook Viewed As Least Brand-Safe Platform, LinkedIn Most Safe By Those Surveyed

Feb 11, 2019 ADVERTISING

GumGum’s Latest Research Shows Improved Sentiment on Brand Safety among Marketers, but 60 Percent Still Consider Brand Safety a Serious Problem

According to those surveyed, blacklisting, the most popular defense against unsafe brand exposure, limits access to audience—and Twitter and Facebook are the most improved platforms when it comes to brand safety.

Jul 01, 2019 ADVERTISING

GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited

Marketers say they are expanding brand safety scope to address ad suitability and contextual alignment, but worry that more cautious safety strategies block access to viable audiences

Aug 09, 2019 CORPORATE

GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

A few months ago, we resolved to refocus our corporate strategy on the lines of business on which we were built––serving the advertising ecosystem,” said GumGum CEO Phil Schraeder.

Apr 22, 2019 SPORTS

GumGum Sports Introduces Self-Service Sponsorship Management Platform to Increase the Value of Esports Player Streams

The product, beta tested by several teams including TSM, expands GumGum Sports’ commitment to maximizing esports industry value and represents a major step toward development of programmatic streaming sponsorship exchange.