Press Releases

Jul 05, 2020 ADVERTISING
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Jun 15, 2020 SPORTS
GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform
May 08, 2020 CORPORATE
GumGum Named to Inc. Magazine Best Workplaces for 2020 List
Apr 09, 2020 ADVERTISING
60% of Content Containing COVID-Related Keywords Is Brand Safe
Apr 01, 2020 CORPORATE
GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus
Mar 25, 2020 ADVERTISING
Study Finds Contextual Ads Are More Engaging, Memorable
Feb 29, 2020 ADVERTISING
Total Economic Impact Study of GumGum’s Contextual Advertising Solution Shows Significant Return on Ad Spend
Feb 13, 2020 CORPORATE
GumGum Kicks Off 2020 with New Board Appointment Following Record 2019 Earnings and $22M Funding Round
Jan 22, 2020 SPORTS
GumGum Sports Continues Rapid Growth and Global Expansion with Addition of New SVP of Sales
Jan 15, 2020 ADVERTISING
GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
Jan 13, 2020 CORPORATE
GumGum Named to Built In LA’s 2020 ‘Best Places to Work’ List
Dec 15, 2019 ADVERTISING
GumGum Strengthens Programmatic Services in Japan with The Trade Desk
Dec 08, 2019 ADVERTISING
GumGum Introduces In-Video Ad Unit with Sprint as Beta Test Partner
Nov 22, 2019 ADVERTISING
GumGum Bolsters Midwest US & Canadian Sales Org, Taps Regional Lead to Meet Growing Demand for Contextual Advertising Solutions
Sep 06, 2019 SPORTS
FaZe Clan Claim Top Overall Esports Organization in GumGum Sports’ Q2 Esports ‘Social Footprint’ Rankings

TSM Finishes No. 2, Immortals Jumping to No. 3 with Acquisition of OpTic Gaming
Aug 09, 2019 CORPORATE
GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

A few months ago, we resolved to refocus our corporate strategy on the lines of business on which we were built––serving the advertising ecosystem,” said GumGum CEO Phil Schraeder.
Jul 17, 2019 SPORTS
GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1MM Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value
Jul 09, 2019 SPORTS
Study Shows Illegal Streaming of English Premier League Worth £1M in Uncaptured Sponsorship Media Value Per Match

The new report from GumGum Sports and MUSO found that the majority of uncaptured value came from field-side LED and kit sponsorships; China had the largest pirated EPL stream audience
Jul 01, 2019 ADVERTISING
GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited

Marketers say they are expanding brand safety scope to address ad suitability and contextual alignment, but worry that more cautious safety strategies block access to viable audiences
Jun 03, 2019 SPORTS
L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

GumGum Sports’ latest computer vision analysis also found that playoff run generated $10 million for jersey patch sponsors of Finals teams and that still images produce higher-quality jersey patches exposures than videos
May 02, 2019 ADVERTISING
GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection.
Apr 29, 2019 SPORTS
GumGum Sports Accelerates Growth with Hiring of Former ESPN Exec Tori Stevens as SVP of Customer Success

Stevens brings 20-plus years of sports sponsorship and tech experience to growing team, adding to Q1 successes that include beating total 2018 revenue in just 45 days
Apr 22, 2019 SPORTS
GumGum Sports Introduces Self-Service Sponsorship Management Platform to Increase the Value of Esports Player Streams

The product, beta tested by several teams including TSM, expands GumGum Sports’ commitment to maximizing esports industry value and represents a major step toward development of programmatic streaming sponsorship exchange.
Apr 02, 2019 TECHNOLOGY
GumGum Announces Dental Division Spin-Out, Leadership Change

Phil Schraeder named CEO; founder Ophir Tanz to lead new venture
Feb 11, 2019 ADVERTISING
GumGum’s Latest Research Shows Improved Sentiment on Brand Safety among Marketers, but 60 Percent Still Consider Brand Safety a Serious Problem

According to those surveyed, blacklisting, the most popular defense against unsafe brand exposure, limits access to audience—and Twitter and Facebook are the most improved platforms when it comes to brand safety.
Jan 20, 2019 ADVERTISING
New GumGum Research Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action

Facebook Viewed As Least Brand-Safe Platform, LinkedIn Most Safe By Those Surveyed
Aug 11, 2020 CORPORATE
GumGum Named to Inc. 5000
Sep 06, 2020 ADVERTISING
Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor

Press Releases

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

GumGum Named to Inc. Magazine Best Workplaces for 2020 List

60% of Content Containing COVID-Related Keywords Is Brand Safe

GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

Study Finds Contextual Ads Are More Engaging, Memorable

Total Economic Impact Study of GumGum’s Contextual Advertising Solution Shows Significant Return on Ad Spend

GumGum Kicks Off 2020 with New Board Appointment Following Record 2019 Earnings and $22M Funding Round

GumGum Sports Continues Rapid Growth and Global Expansion with Addition of New SVP of Sales

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

GumGum Named to Built In LA’s 2020 ‘Best Places to Work’ List

GumGum Strengthens Programmatic Services in Japan with The Trade Desk

GumGum Introduces In-Video Ad Unit with Sprint as Beta Test Partner

GumGum Bolsters Midwest US & Canadian Sales Org, Taps Regional Lead to Meet Growing Demand for Contextual Advertising Solutions

FaZe Clan Claim Top Overall Esports Organization in GumGum Sports’ Q2 Esports ‘Social Footprint’ Rankings

GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1MM Per Match Value

Study Shows Illegal Streaming of English Premier League Worth £1M in Uncaptured Sponsorship Media Value Per Match

GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange

GumGum Sports Accelerates Growth with Hiring of Former ESPN Exec Tori Stevens as SVP of Customer Success

GumGum Sports Introduces Self-Service Sponsorship Management Platform to Increase the Value of Esports Player Streams

GumGum Announces Dental Division Spin-Out, Leadership Change

GumGum’s Latest Research Shows Improved Sentiment on Brand Safety among Marketers, but 60 Percent Still Consider Brand Safety a Serious Problem

New GumGum Research Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action

GumGum Named to Inc. 5000

Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor