Why Context + Creative is King in the Age of Attention

Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands are increasingly fighting for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales?

In a new webinar, in partnership with MMA - Why Context + Creative is King in the Age of Attention - top industry leaders from GumGum, Lumen and Dentsu sat down for a chat about how advertisers can harness the power of attention-grabbing campaigns to drive impact and meaningful outcomes in new, innovative ways.

Thank you!

Click here to download: Why Context + Creative is King in the Age of Attention >>

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What's inside

  • Rich media ads have evolved tremendously over the last two decades - going from intrusive homepage interstitials and roadblocks to high-impact, measurable and engaging solutions to deliver brand messaging.
  • With the rise of contextual advertising, GumGum envisions that rich media ads will enhance and add to the online user experience in our near future.
  • By combining excellent creative, with more personalized, contextually-relevant placement within a digital strategy, advertisers can drive the most impact and attention for their brands.
  • In a new study with Lumen Research, GumGum’s contextual formats had a 92% ad viewability average versus 55% for standard ads.
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