Why Context + Creative is King in the Age of Attention

How to keep the attention of your target audience

Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands are increasingly fighting for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales?

In a new webinar, in partnership with MMA - Why Context + Creative is King in the Age of Attention - top industry leaders from GumGum, Lumen and Dentsu sat down for a chat about how advertisers can harness the power of attention-grabbing campaigns to drive impact and meaningful outcomes in new, innovative ways.