Brand Safety

As the advertising industry navigates a transition from brand safe to brand suitable environments, the conversation around brand safety is on going and ever changing. Tune in for the latest here. 

Brand Safety

Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content

Written by Will Hurrell

In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to protect. It’s time to redress the balance, writes Phil Schraeder, CEO of artificial intelligence company GumGum, and global marketing consultant, Lisa Licht.

Brand Safety

GumGum Takes Safety Lead with Anti-fraud Integration

Written by GumGum

We’ve partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange inventory because our clients deserve the safest programmatic experience possible.

Brand Safety

ads.txt 101

Written by Adam Schenkel

Ads.txt is the direct result of an IAB project to put an end to domain spoofing through transparency.

Brand Safety

Why Publishers Should Adopt Ads.txt this Holiday Season

Written by Gumgum

When the IAB first announced ads.txt, a scheme to combat the massive fraud that occurs when bad actors spoof premium inventory to siphon advertising dollars, we assumed every publisher would implement it immediately, but much to our surprise a great many are choosing to hold off for a while.

Brand Safety

Why Are Brands Still Suffering from Embarrassing Brand Safety Gaffes? What We Learned When We Decided to Answer that Question

Written by Gumgum

The digital advertising industry has witnessed tremendous progress in terms of machine learning, automaton, and artificial intelligence. These technologies should be leveraged in order to avoid brand safety gaffes and place brand messaging in suitable environments.