GumGum utilized a multi-prong targeting approach inclusive of VerityTM that was customized based on the creative as each creative focused on a unique product line under the Vitafusion umbrella. GumGum recommended running a mix of In-Screen and GumGum Standard placements targeted towards contextually relevant content such as vitamins, skincare, immune health across premium sites under Lifestyle, Health & Wellness and Beauty verticals.
According to Catalina Results GumGum Drove Above Average Sales Lift for Vitafusion
Overall this campaign was one of the best performing campaigns to date with such an increase in sales lift, while also attracting new customers. With GumGum’s multi-prong targeting approach, Vitafusion was able to take market share from key competitors, which was a core objective for this campaign.