An Animated History of the Visual Web
How did a group of ‘90s caffeine-addicted computer nerds brew up the visual web as we know it? A short documentary looking at how a cup o’ Joe helped brew up the era of GIFs, NSFW selfies and social media. 3 billion fans can’t be wrong.
When Less Is More
More than half of brand marketers and agencies are currently using the six-second bumper ad—which was introduced just two years ago—and that figure...
The Renaissance of Contextual Advertising
As access to consumers’ personal data becomes more scarce, marketers find themselves returning to a tried-and-true technique that a few short years...
The Problems With Pre-Roll
Throughout the relatively short lifespan of digital video, advertisers have tried myriad ways to make pre-roll more palatable. Yet it remains far f...