Webinars

Guarding Against a Recession?

Guarding Against a Recession?

Don’t Stop Advertising During a Recession

Global uncertainty, rising inflation and cost of living increases have put all of us in a really tight spot - especially consumers. And although we are not ‘officially’ in a recession right now, it is coming. However, research has proved, time and time again, that you should not stop advertising during a recession. 

So what can you do to prepare against an impending recession? Check out GumGum’s new webinar on developing forward-thinking strategies for advertising success in times of economic uncertainty. Hear valuable insights from GumGum CEO, Phil Schraeder, the VP of Strategic Planning for Dentsu, Mike Bell and featured speaker, Principal Analyst at Forrester, Kelsey Chickering.

Don’t Stop Advertising During a Recession

Global uncertainty, rising inflation and cost of living increases have put all of us in a really tight spot - especially consumers. And although we are not ‘officially’ in a recession right now, it is coming. However, research has proved, time and time again, that you should not stop advertising during a recession. 

So what can you do to prepare against an impending recession? Check out GumGum’s new webinar on developing forward-thinking strategies for advertising success in times of economic uncertainty. Hear valuable insights from GumGum CEO, Phil Schraeder, the VP of Strategic Planning for Dentsu, Mike Bell and featured speaker, Principal Analyst at Forrester, Kelsey Chickering.

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What's Inside

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  • Companies who proactively prepared for an economic downturn grew at a 17% compound annual growth rate compared to 0% among companies who did not prepare. [Bain & Company]
  • Omnichannel shopping is becoming the norm with 45 percent of consumers saying social media is influencing their purchases while one in ten omnichannel shoppers said they’ve already made purchases directly via social media. [McKinsey]
  • To remain ahead of the curve, we have to demonstrate the real value of our products for consumers and we can do that by combining product innovation aligned with providing better value and emotionally connecting with audiences.
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