GumGum has joined forces with Censuswide to provide the most in-depth snapshot of how Australians’ really feel about digital advertising. Assessing consumers’ likes and dislikes, advertising that oversteps the mark, and even the times of day people are most receptive, no stone has been left unturned in this comprehensive report.
Most interesting of all, this illuminating research definitively reveals that identity-based advertising is fast falling out of favour. In its place, discover why ad creative delivered to people in a relevant and privacy-conscious context is rapidly winning consumers over.
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