Scan online images and text to find what’s relevant or what’s dangerous before an ad is delivered.

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  • Contextual Classification & Targeting

    Contextual Classification & Targeting

    Identifies and scores content for contextual classification based on standard IAB Content Taxonomy v1.0 and v2.0, as well as GumGum’s own event taxonomy which includes categories for major seasonal events like holidays and sporting competitions.

  • Brand Safety & Suitability

    Brand Safety& Suitability

    Flags and rates brand safety threats based on GumGum’s proprietary threat classification taxonomy and in compliance with The 4A’s Advertising Assurance Brand Safety Framework.

  • Sentiment Evaluation

    Sentiment Evaluation

    Analyzes the attitudes, opinions and emotions expressed online to provide the most nuanced brand safety and contextual insights.

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