Phil Schraeder
CEO
Brand Safety
Sensitive Content and the Benefits of Choosing Suitability Over Safety
Experts Weigh in On Sensitive Content and the Evolution of Safety Solutions
56:45
Published:
November 28, 2020
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What Will You Learn?
How to avoid blunt keyword tactics to develop a nuanced safety solution.
How to determine your brand values and purpose online to better cater to clients' safety needs.
How to leverage brand suitability to expand targetable inventory, increase your reach and prevent demonitization.
How to have transparent conversations about your brand safety needs.
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