Sensitive Content and the Benefits of Choosing Suitability Over Safety

Experts Weigh in On Sensitive Content and the Evolution of Safety Solutions

CATEGORY:
Brand Safety
RELEASE DATE:
September 28, 2020
RUNTIME:
56:45
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What Will You Learn?

How to avoid blunt keyword tactics to develop a nuanced safety solution.

How to determine your brand values and purpose online to better cater to clients' safety needs.

How to leverage brand suitability to expand targetable inventory, increase your reach and prevent demonitization.

How to have transparent conversations about your brand safety needs.

Meet the Speakers

Phil Schraeder

CEO
GumGum

Lisa Licht

Global Marketing Advisor
Licht Consulting

Paul Wallace

Global VP, Commercial Products & Services
Vice Media Group

Tara DeVeaux

EVP, CMO
Wild Card Creative Group

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