What Data Privacy Really Means for Digital Advertising

It is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much more is channeled into some mega database by the omniscient, all-knowing internet. Or at least, that is what it feels like. But, what does this mean for consumer privacy?  And, what is being done to protect personal data?

After a number of high-profile data breaches, data privacy and protection is a consumer-first movement: Consumers are skeptical when it comes to our ability to protect their data, and want more control over how it's collected and used. GumGum's latest webinar, What Data Privacy Really Means for Digital Advertising dives deep into the current data privacy crisis and the promising technologies that will shape the future of data privacy in digital advertising.