Create value with Verity™
Unlock the revenue potential of every page with Verity™, the only machine learning platform that understands your content as well as you do.
True machine learning that understands text, images, and video
Verity™ identifies and predicts suitability and sentiment using the power of deep neural networks that GumGum has trained for more than 10 years.
Package the perfect placements with confidence
Verity™ allows publishers to customize their content for niche audiences using the IAB's most recent content taxonomy, major seasonal events and sentiments expressed.
Build advertiser confidence
Honor each brand’s unique safety concerns without redlining entire topics or sections.
Unlike rudimentary tools that exclude inventory based on a single keyword, Verity™’s sophisticated scoring method flags only inventory that truly violate guidelines.
Protect your audience's privacy and your partners' campaigns
Cookies are out, privacy is in. Verity™ relies on contextual data—not behavioral data extracted by cookies—to help find the right placements without running afoul of new and emerging privacy laws.
Harness the power of advanced contextual intelligence
Verity™ is the only contextual intelligence platform that ensures brand safety and campaign success. Our technology considers images, text, videos and metadata when scoring relevance and determining suitability.
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| Site-Level Analysis |
URL-Level Analysis |
Page-Level Text Analysis |
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Vertical-specific focus and avoidance |
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| Keyword targeting and anti-targeting | |
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| Semantic understanding |
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| Content-Level understanding that combines images, text, and metadata | |
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GumGum is the First Contextual Provider Accredited by the MRC
GumGum’s contextual intelligence solutions, Verity™ is the first contextual offering to be accredited for content-level technology by the Media Rating Council (MRC).
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