Targeting that’s twice as smart
Verity™, the artificial intelligence at the heart of our platform, delivers the industry’s most sophisticated contextual targeting without sacrificing brand safety or campaign reach.
Go deep with AI that analyses text, images, and videos
For over a decade, GumGum has amassed large quantities of labeled media to train our deep neural networks to identify and predict the core context expressed across the web.
Find the perfect placements with confidence
Verity™ enables the highest degree of customization, providing signals for the IAB's most recent content taxonomy, major seasonal events and sentiments expressed.
Keep your brand safe with pre-bid protection
Verity™ scans digital content for offensive text and imagery and filters for eligible inventory based on your brand's unique safety concerns—before an ad is served. Rest assured you'll stay safe while maximizing reach.
Respect privacy and future proof your campaigns
You can safely say goodbye to cookies with Verity™. Our technology relies on contextual data, not the behavioral data cookies collect. Stay on the right side of evolving privacy regulations because your contextual campaigns are firmly within bounds.
How Verity™ stacks up
Verity™ is the only contextual intelligence solution that considers images, text, videos and metadata when scoring relevance and determining suitability, ensuring brand safety and campaign success.
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| Site-Level Analysis |
URL-Level Analysis |
Page-Level Text Analysis |
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Vertical-specific focus and avoidance |
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| Keyword targeting and anti-targeting | |
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| Semantic understanding |
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| Content-Level understanding that combines images, text, and metadata | |
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GumGum is the First Contextual Provider Accredited by the MRC
GumGum’s contextual intelligence solutions, Verity™ is the first contextual offering to be accredited for content-level technology by the Media Rating Council (MRC).
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Contextual targeting prevails over behavioral
GumGum and Dentsu Aegis Network ran a rigorous experiment that tested the effectiveness of contextual intelligence and benchmarked four of the industry’s top vendors.
more accurate than other contextual intelligence vendors
lower cost per click
lower cost per viewable impressions
