Coca-Cola, Virgin Holidays, Liverpool FC, Superdrug and were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at an Awards Ceremony in London this afternoon. NMPi, Rakuten Viber, Yodel Mobile, Journey Futher, Macvrck, Ketchum and GumGum were among the agencies picking up awards.
The Grand Prix Award went to Liverpool Football Club and NMPi for their ‘There’s no Substitute for Good Display' campaign to promote sales of the club’s new kit. The campaign also picked up individual category awards for Most Effective Programmatic Campaign and Most effective Retail & FMCG Campaign.
