Contextual video targeting empowers brands to go beyond basic demographic targeting to reach people in the right mindset on every screen. While most contextual vendors only read on-page text, IRIS.TV x GumGum's partnership goes much further, offering privacy-first, contextual solutions at the video level.
To see what drives the best results for your brand, isolate for context as a first step - ensuring your ads are always targeting relevant mindsets.
Create a smart contextual or brand-suitable strategy that aligns with your campaign KPIs.
Build a high-performance campaign by selecting the right contextual segments. Plus, layer on brand safety with any segments you target.
IRIS.TV is a video data platform. We enable video data connectivity to create better viewing experiences and advertising outcomes. For CTV & online video content, we structure, connect, and activate video-level data.
GumGum’s contextual intelligence platform, Verity™, fully analyzes video content, including audio, imagery and metadata, to ensure true contextual relevance and brand safety on any screen. Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.
Video data ingestion of publisher inventory via IRIS.TV’s API. IRIS.TV normalizes a publisher's video-level data, prepping it for enrichment with Verity™.
Video data enrichment with Verity™ for analysis and segmentation.
Video data activation for contextual and brand safe targeting with Verity™ across video PMPs.
Your data will be processed according to our Privacy Policy.
