Create people-centric experiences with contextual video targeting

Contextual video targeting empowers brands to go beyond basic demographic targeting to reach people in the right mindset on every screen. While most contextual vendors only read on-page text, IRIS.TV x GumGum's partnership goes much further, offering privacy-first, contextual solutions at the video level.

Three simple steps to activate



To see what drives the best results for your brand, isolate for context as a first step - ensuring your ads are always targeting relevant mindsets.



Create a smart contextual or brand-suitable strategy that aligns with your campaign KPIs.



Build a high-performance campaign by selecting the right contextual segments. Plus, layer on brand safety with any segments you target.

IRIS.TV + GumGum Verity™

Who is IRIS.TV?

IRIS.TV is a video data platform. We enable video data connectivity to create better viewing experiences and advertising outcomes. For CTV & online video content, we structure, connect, and activate video-level data.

About GumGum Verity™

GumGum’s contextual intelligence platform, Verity™, fully analyzes video content, including audio, imagery and metadata, to ensure true contextual relevance and brand safety on any screen. Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.

How do we do it? Content in - Context out

Video data ingestion of publisher inventory via IRIS.TV’s API. IRIS.TV normalizes a publisher's video-level data, prepping it for enrichment with Verity™.

Video data enrichment with Verity™ for analysis and segmentation.

Video data activation for contextual and brand safe targeting with Verity™ across video PMPs.

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