Meet the board of directors

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. We are backed by some of the smartest investors.

Mark Suster
Mark Suster General Partner, Upfront Ventures

Mark Suster is a Managing Partner at Upfront Ventures, where he has led investments including Bird, Density, Invoca, Projector, Solve and Maker Studios (acquired by Disney in 2015.) Mark joined Upfront in 2007 after having previously worked with the firm for nearly 8 years as a two-time entrepreneur. Before joining Upfront, Mark was Vice President, Product Management at following its acquisition of Koral, where Mark was Founder and CEO. Prior to Koral, Mark was Founder and CEO of BuildOnline, a European SaaS company that was acquired by SWORD Group. Earlier in his career, Mark spent nearly ten years working for Accenture in Europe, Japan and the U.S.

Mark received a BA in Economics from the University of California, San Diego, and an MBA from the University of Chicago.

David Yoo
David Yoo Operating Partner, NewView Capital

David is an operating partner at NewView Capital . He has started and scaled business across stages and industries. He holds deep product and strategy expertise, with more than 20 years of experience at hyper-growth companies and Fortune 100 organizations. Prior to joining NewView Capital, he served as the Chief Product Officer at SigFig, American Express Consumer Group, BOKU, and AT&T Interactive. He also held product management, strategy, and marketing roles at Tellme (acquired by MSFT) and PayPal, and co-founded a private school in Los Angeles.

David holds a BS in Managerial Economics from University of California, Davis.

Robert Bassman
Robert Bassman Managing Principal, Morgan Stanley, Expansion Capital

Robert Bassman is a Managing Director of Morgan Stanley and Managing Principal of Morgan Stanley Expansion Capital, Morgan Stanley’s growth-focused private investment fund targeting equity and credit investments into privately-held businesses. Previously, Robert was a member of Morgan Stanley Principal Investments and Morgan Stanley's Special Situation Group, both on-balance sheet investment vehicles where he focused on private equity and credit investments for Morgan Stanley. He serves as a Director and has led investments into Neo4J, HighQ Solutions, Nutanix, Cohesity,, Docuware, Vigilant Solutions, Quentic, Concentra Analytics,, EZ Texting,, eCentria, Bloom Energy, JHP Pharmaceuticals, Mitel Networks, Pure Digital Technologies, DigitalGlobe and TVN Entertainment. He is a member of the Morgan Stanley Expansion Capital, Expansion Equity and Expansion Credit Investment Committees. Robert joined Morgan Stanley as an Analyst in the Media and Communications Group within the Investment Banking Division.

Robert is a graduate of the University of Pennsylvania and also spent one year at the London School of Economics and Political Science.

Lisa Licht
Lisa Licht Global Marketing Advisor

With a reputation built on transforming businesses, creative innovation, and driving people culture, Lisa’s storied career has taken her from banking to Barbie, movies to music, Transformers to tech. While getting her Masters Degree in International Finance at Thunderbird, Lisa took a marketing class and became passionate about what drives consumers, switching her focus and leading her to become, at that time, the youngest marketing manager at Mattel, overseeing the Barbie brand internationally. Parlaying her global marketing expertise, Lisa moved first to 20th Century as SVP Marketing International Fox Home Entertainment and then was promoted to EVP of the Global Partnerships Team, where her accolades included leading The Simpsons Movie's acclaimed marketing campaign, which won Ad Age's Creativity Award and Promotion of the Decade for its transformation of 7-Eleven locations around the country into Simpsons-branded Kwik-E-Marts. Lisa combined her background in toys and entertainment to help Hasbro bring its stable of intellectual properties to film and television with the launch of Hasbro Studios. When Yahoo came calling, Lisa joined the leadership team as SVP of Platforms and Partnerships. Among many firsts, Lisa launched Live 365, a first-of-its-kind live streaming partnership with Live Nation that inspired them to tap Lisa to lead Strategic Partnerships for the CEO which then transitioned into the CMO, Live Nation Concerts role.

As a consultant, Lisa’s clients have included Microsoft Store, Illumination Animation. The AllBright, Exploding Kittens, and CAMEO. She is also on the boards of GumGum (an ad tech platform) and Bryn Pharma (an alternate to the EPI pen).

John Hadl
John Hadl Venture Partner, US Venture Partners

John Hadl is a co- founder and Managing Partner at Archer Venture Capital. Prior to Archer, John was at US Venture Partners. John has also advised and made angel investments in several successful outcomes: Admob (acquired by Google), Quattro Wireless (acquired by Apple), BlueKai (acquired by Oracle), Neven Vision (acquired by Google), Millennial Media (IPO 2012); (acquired by Cox), JumpTap (acquired by millennial Media), GoPro (2014 IPO), MedioSystems (acquired by Nokia) and SessionM (acquired by Mastercard). Prior to USVP, John was the founder and CEO of Brand in Hand (acquired in 2010) where he and his team advised on or executed initiatives for major brand marketers like P&G, Coke, American Express, General Mills, Lions Gate Studios and Best Buy. John has been awarded Brand Week’s "Marketers of the Next Generation," and Advertising Age has acknowledged John as one of its distinguished 40 Under 40 executives.

John started his career as an associate at the law firm Simpson Thacher & Bartlett and holds a J.D. from the New York University School of Law and a BA from the University of California at Irvine.

Mark Suster
Carey Kim Managing Director - Cherng Family Trust (CFT)(Board observer)

Carey Kim is a Managing Director in the Alternative Investment group of Cherng Family Trust (CFT), the single family office of Andrew and Peggy Cherng. She is based in Los Angeles, California and is focused on making direct and indirect private equity, private debt and real estate investments. Prior to joining CFT, Ms. Kim spent 15 years at Wells Fargo & Co. and was a Managing Director responsible for sourcing and executing debt facilities in support of leveraged buyouts, mergers and acquisitions, restructurings and growth capital. Ms.

Kim graduated magna cum laude in Business Administration with a minor in Chinese from the University of California, Riverside. She is currently on the board of Lou Malnati’s, Breakaway Capital, FCL Partners and the California Science Center (Trustee). She is also a board observer of Gum Gum and Sweetwater.