NEW STUDY FINDS CONTEXTUAL TARGETING DELIVERS GREAT ROAS

In the wake of constantly evolving privacy laws, and the inevitable decline of the cookie, GumGum’s AI-powered ad solutions are charting the way forward for the marketing industry. GumGum, using computer vision and natural language processing, has developed nuanced contextual targeting capabilities that make it possible to decipher the content of a publisher’s page so ads can be targeted to users based on the content they are interested in. To examine the tangible value of GumGum’s contextual targeting, we commissioned Forrester Consulting to conducted a Total Economic ImpactTM (TEI) on the financial impact of GumGum’s advertising strategies on a particular food and beverages brand.

 

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