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Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns

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What's inside

  • Real-life experiences replace simulated ones. People today want real experiences
  • Personalize campaigns in a deep way. Make it easy for consumers to see themselves in a particular situation.
  • Consumers expect to participate in the storyline offered by an advertiser. Enable them to affect the narrative.
  • For ads to resonate, they must be relevant to the here and now. Many of the panelists recommended using real-time data and world events to dictate an ad’s narrative.
  • Product launches should be linked around cultural events with plenty of content assets

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