Description:
While 80 percent of consumers make purchases on their phones, only half of brands have mobile-optimized websites, and nearly a quarter spend less than 10 percent of their budgets on mobile advertising. In this report, we offer key industry insights and actionable advice for building a better mobile ad experience for everyone.
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What's inside
- Mobile advertising advice for advertisers and publishers, straight from the consumer
- VP of Innovation and Entrepreneurship at L'Oreal talks about cross-device targeting, measuring success, the future of mobile and how L'Oreal approaches mobile
- 300 U.S. agency reps tell us about mobile spend and adoption by their diverse clients
- Tips and tricks for making advertising work on mobile