- The inevitable demise of the cookie, and the emergence of new digital environments will make it even harder for marketers to differentiate themselves
- The MAGNA Media Trials prove that contextual is crucial when it comes to grabbing consumer attention at the right time
- Mindset proved to be the driving force when it comes to which consumers were more open to receiving an ad online
- It is important to review the landscape of tech providers and ask the hard questions to see what they bring to the table
Contextual Advertising is at the forefront of tackling a post-cookie world.
It is future-proof, brand-safe and does not rely on consumer data whatsoever to target consumers.
But, with so many different contextual providers to choose from, and no set standard or benchmark for contextual impressions - who can you trust? And how do you ensure transparency? GumGum and eMarketer’s new webinar, Driving a Transparency Revolution in the Post- Cookie Era explores these integral questions, and discusses what marketers can do to set the standard for contextual advertising and transparency.
Click here to download: Contextual Advertising is at the forefront of tackling a post-cookie world. >>