GumGum Harnessed the Power of Its In-Video Unit to Drive Impact and Awareness for The Trevor Project
Powered by its accredited contextual expertise, GumGum leveraged its Connected TV (CTV) unit, In-Video, to amplify brand lift for The Trevor Project. This campaign was part of a new initiative with GumGum Gives, which aims to promote various charities in a company-wide effort and commitment to social impact.
GumGum utilized the In-Video unit, a powerful CTV ad which boosts awareness through an overlay that captures audience attention via seamless integration into TV content. This created a non-disruptive viewing experience for audiences.
The campaign was a standout success and proved the effectiveness of GumGum’s In-Video CTV unit which is powered by patented server-side ad insertion (SSAI) technology.
GumGum’s In-Video ad for The Trevor Project significantly increased recall, with strong shifts across all audiences – most notably amongst the 18-34 age group.
These results outperformed campaign benchmarks for charity-based campaigns per data collected by On Device Research - helping raise awareness and enhancing key brand perceptions for The Trevor Project.
The In-Video campaign had an exceptional impact on brand lift:
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