GumGum Drove Better Brand Perception for Lincoln Using our In-Video Unit
Lincoln looked to GumGum’s In-Video unit to help drive awareness as part of their CTV strategy.
GumGum’s In-Video units capture audience attention by being integrated in the TV viewing experience in a non-intrusive manner. This unit is served in CTV & OTT environments and can be delivered in contextually-relevant environments to maximize attention, brand recall and purchase intent.
Using GumGum’s In-Video unit, Lincoln was able to greatly outperform industry standards in regards to a lift in brand awareness, familiarity, favorability and purchase intent.