3.8x higher than the auto industry standard of 3.7%
4x higher than the auto industry standard of 3.4%
Lincoln sought to increase brand awareness and improve brand perception as part of their Connected TV (CTV) strategy, aiming to engage viewers in a non-intrusive yet impactful manner.
GumGum deployed its In-Video advertising units within CTV and Over-The-Top (OTT) environments, integrating Lincoln's brand seamlessly into the viewing experience to capture audience attention without disrupting content consumption.
We used contextual targeting to place ads within content that we knew Lincoln's target demographics were watching and spending time with, ensuring higher engagement and resonance.
We integrated non-intrusive In-Video units directly into streaming content, we enhanced Lincoln’s brand recall and purchase intent by aligning with viewer interests.
The campaign far exceeded industry standards and boosted intent with key audiences:
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