GumGum Verity™ & JW Player drive video performance for Dentsu
In a CPG campaign, Dentsu wanted to achieve 70%+ viewability, 70%+ VCR, and 35%+ VOC, while leveraging contextual targeting and brand safety.
GumGum Verity™ & JW Player worked together to drive strong viewability and VCR metrics by utilizing Verity™ Video PMPs to target contextually relevant videos that better engaged the user.
GumGum’s Verity™ segments combined with JW Player’s proprietary viewability technology drove high viewability and VCR scores on publishers that previously achieved low metrics, ultimately leading the campaign to exceed each of its goals.
* VOC refers to how much of the video screen is in view when the video ends
JW Player was the best performing video partner so far in 2021, we had the highest viewability on completion.
Programmatic Associate Director
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