GumGum Verity™ & IRIS.TV help CTV & OTT Shine for a Jewelry Company
In the month leading up to Mother’s Day, a jewelry company wanted to run a CTV & OTT campaign to increase awareness during this key sales period. It partnered with Havas Media Group to generate a video completion rate (VCR) of 90%.
GumGum Verity™ and IRIS.TV worked together to drive a strong VCR metric by utilizing Verity™ Video PMPs to target contextually relevant videos related to fashion, parenting, shopping, and more. In addition to targeting these IAB contexts, the Verity™ team created a custom Mother’s Day segment for this advertiser.
Together, GumGum and IRIS.TV exceeded the client's goal. Additionally, the Verity™ Video PMP campaign outperformed the advertiser’s two other CTV providers, achieving a higher VCR than both and a lower CPM than one. The campaign's results highlight that superior contextual relevance translates to stronger ad performance.
The experience working with Verity™ was great. We were easily able to have GumGum apply this contextual solution on their end via PMP and satisfy our client’s Fashion & Jewelry targeting parameters as well as tapping into their preferred SSP, Magnite.
Manager, Programmatic Strategy
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