New Research: Does mindset-driven contextual targeting outperform traditional?

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GumGum Team

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Graphic showing out of home advertising examples

Contextual Advertising

Tumbleweeds to turnt: Out of home advertising is using contextual targeting to thrive post-pandemic

Tumbleweeds to turnt: Out of home advertising is using contextual targeting to thrive post-pandemic

Title card for the IAB State of Data Town Hall

Contextual Advertising

State of Data Town Hall: Future of Contextual

State of Data Town Hall: Future of Contextual

Thumbnail illustration of drop in CPMs since Apple dropped IDFA

Contextual Advertising

Mobile marketers on IDFA’s end: ‘We are seeing drops in CPMs’

Mobile marketers on IDFA’s end: ‘We are seeing drops in CPMs’

Graphic depicting black owned media company support

Contextual Advertising

Black-owned media in-context

Black-owned media in-context

Pride marketing

Contextual Advertising

Contextual targeting is “really key” for digital Pride marketing in 2021

Contextual targeting is “really key” for digital Pride marketing in 2021

Image showing GumGum CEO, Phil Schraeder, speaking at the "IAB Demystifying Contextual" webinar

Contextual Advertising

IAB There’s Demystifying Contextual: The Time is Now

IAB There’s Demystifying Contextual: The Time is Now