New Research: Does mindset-driven contextual targeting outperform traditional?

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GumGum Team

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Image of GumGum Verity's Lane Schechter

Contextual Advertising

A Conversation with Director of Product, Verity™, Lane Schechter

A Conversation with Director of Product, Verity™, Lane Schechter

Image stating that New Research Proves that People Are More than Ready to Say Goodbye to Audience Tracking

Contextual Advertising

79% of UK Consumers Want to See Contextually Relevant Ads

79% of UK Consumers Want to See Contextually Relevant Ads

A venn diagram showing how gumgum's contextual, creative, and attention capabilities intersect to create the Mindset Matrix

Mindset

The Mindset Matrix FAQ

The Mindset Matrix FAQ

Graphic showing contextual scanning of a travel video, showing gumgum's in-frame analysis, in-screen analysis, and audio transcription.

Products

GumGum x IRIS.TV’s Groundbreaking Contextual Video Solution

GumGum x IRIS.TV’s Groundbreaking Contextual Video Solution

Illustration about contextual holiday advertising

Contextual Advertising

Ho, Ho, Hold on Media Buyers

Ho, Ho, Hold on Media Buyers

Thumbnail illustrating top marketing trends for 2022

Contextual Advertising

What’s Next for 2022: Top Trends

What’s Next for 2022: Top Trends