A combination of out-stream and pre-roll to engage every audience at scale.
Why Consumers Are Watching More TV and Videos Than Ever
Watching TV isn’t just America’s favorite pastime: It’s more like our second job. Adults in the United States now watch an average of 41 hours of television and video per week, up 17 percent from 25 years ago.
GumGum x Digiday: Video Experts Agree That Integration Is Key
Listen to the pros from Pinterest and The Martin Agency explain how to master your video strategy by managing interruptive challenges and integrated solutions with ease.
6 Best Practices for 6-Second Video Ads
Six-second video ads aren’t just a hot new trend-they’re the future of video advertising. As GumGum and Adweek discovered earlier this year, a majority of marketers find unskippable six-second spots to be more effective than longer ads.
The Post Pre-Roll Era
With every new innovation in media technology, marketers must develop new advertising formats that align with the latest ways people consume news and entertainment.