Now, Turn Questions Into Campaigns in the Mindset Portal
One of the biggest challenges in identifying audiences and measuring campaign success isn’t a dearth of data. It’s knowing what to do with it.
Endless lines, charts, and tables generated by AI tools promise clarity, but rarely deliver it in a way that’s immediately useful.
Signals are everywhere. Context, behavior, attention, performance. Every campaign is shaped by more inputs than any team can realistically process.
So even with more data than ever, decision-making hasn’t gotten easier. It’s just gotten more complex, until now.
Under the Hood
The Mindset Portal is how you access the intelligence behind the Mindset Graph™, GumGum’s proprietary AI engine for understanding what’s actually driving attention, behavior, and performance.
It brings that intelligence into view, surfacing patterns and signals that shape how campaigns perform.
Now, you can interact with it differently. Ask a question and get a clear answer back, without having to piece it all together yourself. What used to take time to interpret now happens in seconds. Welcome to the magic of Chat.
Intelligence and Planning, Instantly
Chat within the Mindset Portal starts with the same inputs marketers already use to plan a campaign. Brand, KPI, audience, objective. From there, it processes millions of real-time and historical signals across context, behavior, attention, environment, and performance, identifying patterns that would otherwise take hours to uncover.
Instead of surfacing disconnected data points, Chat brings those signals together into something far more useful. A clear view of where opportunity exists, what’s driving performance, and what to do next.
The output goes further. Chat delivers full campaign strategies, including recommended environments where your audience is most engaged and where there’s room to grow, along with guidance on formats, channels, messaging, and creative direction.
It also helps identify where campaigns are most likely to perform, highlighting the environments that drive higher video completion and click-through behavior.
Competitive insights, seasonal moments, and activation strategies like dayparting and weather-based signals are layered alongside it, all tied back to your KPIs and campaign objectives.
And it’s built to be used, not deciphered. Responses are structured into clean summaries, tables, and visualizations that translate easily into client-ready thinking, making it faster to move from question to strategy without getting lost in the data.
Chat in Action
In practice, Chat helps surface opportunities that aren’t always obvious at first glance.
In one case, a cosmetics brand exploring World Cup activations uncovered strong alignment with sports audiences, identifying key environments and moments where their message would resonate in ways they hadn’t previously considered.
In another, a global coffee brand looking to promote a summer campaign to digital-first audiences was able to quickly identify seasonal moments and behavioral patterns that could shape a more effective approach.
What makes this powerful is how quickly the gap closes between having access to data and knowing what to do with it.
Instead of clicking through dashboards or trying to connect the dots yourself, you can simply describe what you’re trying to achieve. Chat responds with a clear view of the opportunity, the reasoning behind it, and the recommended path forward, grounded in GumGum’s proprietary data.
A single prompt can surface ranked environments, performance signals, and client-ready thinking, making it easier to move from exploration to execution without slowing down.
Stop Analyzing. Start Acting.
Chat is a faster, more direct way to explore data and act on it.
Because it’s grounded in GumGum’s proprietary signals, every recommendation points to real opportunities that can be activated, not just observed.
You move from uncovering insights to building plans that are ready to implement.
Less time spent interpreting signals. More time acting on them. A clearer path from question to outcome.
