GumGum is excited to announce that it has been included in Gartner's "Cool Vendors in AI for Marketing" report, which highlights interesting, new and innovative vendors, products and services in AI with real-world applications in marketing.
According to the report, GumGum is "cool" because of its ability to find brand safe, relevant and unique placements for ads across the web using computer vision to scan images and videos. The report also highlights how GumGum Sports helps brands understand the value of their sponsorships on broadcast TV and social media.
"We are honored to be recognized by Gartner as one of the cool vendors in the AI space, especially as we feel the report focuses on real-world applications of AI and not just the hype that is prevalent in this space," said Phil Schraeder, President and COO of GumGum. "Whether for brand safety, contextual targeting or sports sponsorship analytics, GumGum's tools help brand marketers and agencies unlock the value of images and videos."
The "Cool Vendors in AI for Marketing" report was released by Gartner on October 1, 2018 and authored by analysts Andrew Frank, Mike McGuire, Bryan Yeager and Benjamin Bloom.