The Mindset Company™

Most Advertising Misses the Moment. Yours Doesn't Have to.

By understanding how people think and behave in real time, we capture the exact moment your audience is open to your message. Your media shows up when it works, not just when it can.

Trusted by leading brands

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What's Missing From Your Media Strategy

You Have More Signals Than Ever... But Still Missing What Drives the Outcome.

Attention Score
Contextual Signals
1st Party Data
Device & Environment
Past Performance Signals
Seasonal Moments
Audience Segments
Introducing Mindset

Mindset Determines Which Moments Are Worth Your Spend

People aren’t equally receptive all the time – their attention, intent, and openness shift throughout the day. The Mindset Graph™ captures those shifts in real time, revealing when someone is ready to engage, respond, or act.

{Dynamic Mindset}

The Same Person, Different Moments

From morning to night, behavior shifts constantly – shaping how people engage, what they notice, and what they’re open to.
{High Receptivity}

Leaning in

Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.
{Low Receptivity}

Distracted

Attention is fragmented, behavior is passive. Content is skimmed, not absorbed – making meaningful engagement less likely.
{High Intent}

Actively Searching

Looking for answers and comparing options. Receptivity is high, but expectations are specific – relevance matters.
{Selective Receptivity}

Leaning Back

Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome – messages must feel seamless to land.
Omnichannel Media

Activate the Right Moments Across Every Screen.

People move fluidly between screens – carrying a different state of mind with each transition. When your media follows their mindset across CTV, digital video, and display, it shows up where it works, not just where it can.

CTV
CTV
OLV
OLV
Display
Display
Global Reach

Scale that Doesn’t Come at the Cost of Quality

500b

Monthly Impressions

Reach that moves the needle across the open web and CTV, at any budget level.
~1b

Monthly Uniques

Nearly a billion people reached every month, across 19 markets worldwide.
40k

MFA-Free publishers

Direct access to premium editorial environments. Every publisher vetted, every impression clean.
Top 15

Global Omnichannel SSP

Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.

Real Results.
Whatever Your Vertical.

Honest Co

Honest Company Sees 15% Purchase Intent Increase with Pause Ads

increase in purchase intent

15%

increase in brand consideration

15%

RWE

Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting

viewability for total campaign (75% benchmark)

91%

minutes of time on site (1:15 benchmark)

5:20+

BBC The Celebrity Traitors

Capturing the BBC’s Cultural Momentum Through Evolving Viewer Mindsets

total audience tune-in now on iPlayer in YOY growth

55%

higher finale viewership vs The Traitors Season 3 finale

53%

Ford

Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right Mindset

viewability on In-Screen Expandable units

93%

of attention time on Hang Time units (above GumGum average)

3.7s

Archer

Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTV

increase in aided brand awareness

+11.5%pt

increase in purchase intent

+10%pt
Creative Gallery

Creative Hits Different When It’s Built for the Moment

Most ads follow a format. These adapt in real time. Explore the formats and experience the difference.

Hang Time
Martini
Desktop Skin
Meta
In-video squeezeback
Anheuser-busch
Velocity
Burger King
Awards

Recognized by the Industry, Consistently.

Across innovation, effectiveness, creative, and client partnership, our work is consistently recognized by leading industry organizations.

Media Awards Europe
Best Contextual Targeting Offering
Product Innovation
Mixx Awards
Best Client Services Team
The Wires Awards
Technology & Service Provider
AI Innovators
Technology & Service Provider
AI Innovators
B2B Power Partners
 Power Partners

Insights, Research, and Real-World Thinking.

Thumbnail showing a panel and crowd from the possible conference in miami 2026
Connected TV

3 Ways to Win with CTV Right Now

Attendees engaging with GumGum’s Mindset Lounge experience at POSSIBLE 2026
Events

POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami

thumbnail image with the blogs title and a preview of the chat input function
Mindset

Now, Turn Questions Into Campaigns in the Mindset Portal

Get Started

See How Mindset Works For Your Campaigns.

Tell us about your goals, and we’ll show you where Mindset can make the biggest impact.

Trusted by the world's leading companies

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