Why Context + Creative is King in the Age of Attention

How to keep the attention of your target audience.

How to Capture the Attention of Your Target Audiences.

CATEGORY:
Contextual Advertising
RELEASE DATE:
November 8, 2021
RUNTIME:
48:01
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What Will You Learn?

How to leverage rich media ads to build compelling campaigns.

How to combine excellent creative and contextual placement to drive impact for your brands.

How to enhance the online user experience through contextual advertising.

How GumGum's contextual formats increased viewability above industry standards.

Meet the Speakers

Ben Plomion

Former Chief Growth Officer
GumGum

Harmen Tjaarda

SVP, Strategic Development & Customer Success, EMEA
GumGum

Mike Follett

Managing Director
Lumen Research

Joanne Leong

SVP, Global Partnerships
Dentsu

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