Digital Advertising in the Post-Cookie World

See why brand suitability trumps brand safety.

The Role of Contextual Advertising in a Privacy-Forward Digital Future

CATEGORY:
Contextual Advertising
RELEASE DATE:
October 26, 2020
RUNTIME:
58:53
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What Will You Learn?

How to develop a customized brand safety solution to meet the needs of your business.

How to determine your brand values and purpose in order to develop stronger brand suitability solutions.

Insights on the meaning, execution and parameters of brand suitability.

Meet the Speakers

Phil Schraeder

CEO
GumGum

Lisa Licht

Global Marketing Advisor
Licht Consulting

Allison Schulte

SVP, Product
Dentsu

Phil Bohn

SVP, Sales & Revenue
Mediavine

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