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2019 Effective Digital Marketing Awards winners revealed
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GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited
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Programmatic Industry Insights Flow With Wine at Cannes Lions
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New GumGum Research Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action
Press Mentions
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Playground XYZ Acquired By US Tech Giant GumGum
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
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Want Their Attention? Don’t Forget the Context
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Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
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Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
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New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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