Advertising
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Advertising
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Advertising
42 rising stars of adtech who are solving advertisers’ toughest problems
Corporate
How Relativity Space and GumGum Put the ‘EI’ in DEI
Advertising
GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”
Advertising
Happy Data Privacy Day! 13 experts share predictions for what’s to come
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”
Advertising
Predictions 2022: The Future of Measurement and Attribution
Advertising
Predictions 2022: Contextual
Advertising
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