Advertising
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Advertising
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Advertising
Contextual: don’t call it a comeback
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Ads could come to Netflix sooner than expected — here are 6 adtech firms it could buy or work with to build an advertising business
Advertising
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
Advertising
AW360: Phil Schraeder, CEO, GumGum
Advertising
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
Advertising
AiThority Interview Series with Eric Visser, President EMEA at GumGum
Advertising
MarTech Interview with Phil Schraeder, CEO at GumGum
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