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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
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GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
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The Crawl, Walk, Run Guide To Contextual Targeting
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Advertising
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow
Advertising
Contextual advertising leads the way in a post-cookie reality
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising