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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
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GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
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GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
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Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
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Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
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Death of cookies: The people have spoken
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A Quick Read on a Few Top AI Powered Ad Tech Platforms
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GumGum secures $75M funding round as interest in contextual targeting heats up
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GumGum Raises $75 Million From Goldman Sachs
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Goldman Betting $75 Million On Dealbreaker Ads
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Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
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Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs
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Innovator Insights: GumGum CGO Ben Plomion Makes The Case For ‘Brand Suitability’ Over Brand Safety
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