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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
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GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
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Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
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Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
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AcuityAds Gives Advertisers Contextual Data With GumGum
Advertising
12 companies best positioned to ride out Apple’s privacy changes
Technology
The Race For Unified IDs: Is Ad Tech In Danger Of Putting Its Eggs In One Basket?
Corporate
How Has Covid-19 Impacted Professionals At Work? 13 Lessons Learned
Corporate
14 Top Strategies For Brands To Get Free PR
Advertising
GumGum Lands $75 Million Investment From Goldman Sachs
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Media Briefing: How publishers are pushing podcasts to new audiences
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