Corporate
Advertising
GumGum Launches New OTT Video Ad Unit - Unlocking Previously Unavailable Video Inventory Across Streaming Environments
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
When it comes to ad targeting, contextual intelligence is changing the game
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor
Corporate
GumGum Named to Inc. 5000
Advertising
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Corporate
GumGum Named to Inc. Magazine Best Workplaces for 2020 List
Advertising
60% of Content Containing COVID-Related Keywords Is Brand Safe
Press Mentions
Advertising

Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate

Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate

Katy Loria, GumGum CRO, on The Seat podcast
Advertising

Why Heineken is Increasingly Working Directly with Tech Partners
Technology

GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising

AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology

GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate