The Mindset Portal: Your Gateway to Mindset
Plan smarter strategies, activate custom opportunities, and unpack brand, creative, and campaign performance all in one connected experience.
What Is the Mindset Portal?
The Mindset Portal is GumGum's AI advertising platform – the gateway into the Mindset Graph™. It helps brands and agencies uncover what audiences care about, build and activate custom Mindset Segments, and make sense of creative and campaign performance, drawing on contextual, creative, attention, environmental, audience, and performance signals in one place.
Built Around the Way Your Team Works
Three jobs. One connected experience. Everything in the Portal maps to how campaigns actually get made.
Shape Strategy Before You Spend
Go From Brief to Live Segment
See Your Brand the Way We Do
The Graph Does the Thinking at Scale. You Make the Call.
The Mindset Graph™ is GumGum's AI-powered data engine. It reads receptivity before an impression is ever bought. Millions of real-time signals, continuously assessed and combined, to identify when your audience is most open to your message. It's the intelligence behind GumGum's Mindset approach, and the Portal is your way into it. Nothing inside is a black box: every recommendation shows the themes, signals, and campaign inputs that shaped it, so you can interrogate the strategy before you commit a dollar to it.
The Mindset Agent: From Brief to Segment in Minutes
An agentic AI feature in the Mindset Portal that turns your campaign brief into a custom Mindset Segment, with your strategy intact from planning through activation.
Start with Your Campaign, Not a Category
See the Strategy Behind Every Recommendation
Activate in the Platforms You Already Use
Chat in the Mindset Portal: Questions In. Strategy Out.
Ask Chat anything – about your audience, your category, or a moment building right now – and get clear, Mindset-grounded recommendations in seconds. Every answer draws on the same intelligence that powers the rest of the Portal, so what starts as curiosity ends as campaign strategy. Read how Chat is changing media planning →
Made for the Teams Behind the Campaign
Brand marketers
Media planners & strategists
Media buyers
Data & analytics teams
Three Steps Between You and the Portal
The Mindset Portal is built for working teams, and every request is reviewed so that everyone inside gets a high-touch experience. Here's what to expect.
Request Access
We Review
Walk Through, Then Dive In
Common inquiries
The Mindset Portal is GumGum's AI advertising platform and the gateway into the Mindset Graph™, GumGum's AI-powered data engine. Brands and agencies use it to explore audience insights, build and activate custom Mindset Segments, and understand creative and campaign performance in one connected experience, organized around three jobs: Plan, Activate, and Analyze.
The Mindset Agent reads your campaign brief or RFP and identifies the objectives, themes, and audience signals inside it. It then builds a custom Mindset Segment around those inputs, showing you the full strategy behind the recommendation — every theme and contextual opportunity it drew on — so you can refine the segment before activating it.
Approved segments can be pushed directly into GumGum media or into The Trade Desk, the first of the major buying platforms the Portal connects to. The goal is for Mindset to travel with your campaign into the tools your team already uses, keeping strategy aligned from planning through activation.
No. The Mindset Portal doesn't replace the buying platforms your team already uses — it makes them smarter. The Portal is where you access the Mindset Graph™ for planning, segment creation, creative intelligence, and brand analysis. Activation happens in the platforms you already trust, with Mindset intelligence carried along.
Submit a request through the form on this page. Every application is reviewed by our team, and approved brands and agencies receive a guided walkthrough before diving in. Most applicants hear back within a few business days.