Australian Digital Advertising 2025 Pulse Check

GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Why Creative is the New Frontier in Attention-Led Campaigns

Frameplay Network Insights

The Frameplay network is split evenly between game players that identify as Male (50%) or Female (50%).

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

More than half of US consumers plan to pull back on their spending for the remainder of 2022.

Navigating the Age of Uncertainty

How audience targeting is evolving to meet today’s challenges

The Mindset Matrix™

Breaking Through:

Overlay ads offer more inventory, don’t disrupt playback and can be delivered in contextually relevant environments.

Contextual Advertising Awareness Still Has a Long Way to Go

The ability to find a brand-suitable environment based on contextual targeting rather than keywords was the most attractive feature of contextual advertising, with 38% ranking it first.