New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?
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Real Results.

Whatever Your Vertical.

Mater Prize Home

How Mater Prize Home Drove +11pt Brand Favorability Through Mindset Targeting and Drove Their Most Successful Lottery to Date

point increase in brand awareness among women 40-64

+10

point increase in brand favorability among lottery enthusiasts

+11
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Screwfix

Screwfix Reached Tradespeople Beyond the Job Site Through Mindset Targeting

CTR across top-performing contextual environments

3.71%

VCR across entire campaign

76%
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Oreo

Keeping Oreo's Iconic Ritual at the Center of Entertainment Moments
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Luxottica

Oakley Increased Brand Favorability by +20 Points by Connecting with Consumers in Active Mindsets

of exposed consumers took or intend to take action

80%

point increase in brand favorability

+20
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Sol de Janeiro

Sol de Janeiro Boosts Purchase Intent 7% with Impactful Moments on CTV
Various Sol de Janeiro skincare products including creams and body butters arranged on glass shelves.

intent increase among those exposed more frequently

7%

awareness increase with higher frequency exposure

6%
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