Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
Third-party Cookies—a friendly word for the bits of data used to track consumers' behavior while they browse the internet—are on their way out. According to a January blog post, Google plans to "phase out support for third-party cookies in Chrome…within two years." Given Google's dominant position, with control over roughly 90% of the global search market, this amounts to a death sentence for third-party cookies as we know them.
We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.
For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.
GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.
The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable, easy to execute — and represents a brave stop toward a more pleasant, higher quality online future.
GumGum is excited to announce that it has been included in Gartner’s Cool Vendors in AI for Marketing report, which highlights interesting, new and innovative vendors, products and services in AI with real-world applications in marketing