The Mindset Divide in Sneakers: Nike vs. Rising Challengers Hoka and On
Nike is bringing back one of the most iconic slogans in marketing history, “Just Do It,” with a new twist for today’s generation. The recently launched “Why Do It?” campaign reframes greatness not as a finish line but as a choice, reflecting a cultural moment where younger audiences are redefining ambition, authenticity, and participation in sport.
