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See the Insights Behind Q4’s Most Meaningful Moments
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See the Insights Behind Q4’s Most Meaningful Moments
Claim Your Copy

GumGum x Digiday: Video Experts Agree That Integration Is Key

Listen to the pros from Pinterest and The Martin Agency explain how to master your video strategy by managing interruptive challenges and integrated solutions with ease.

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Connecting Through Context: Insights from GumGum’s Customer Advisory Board

Recently, GumGum hosted leaders from across the marketing and media landscape for our inaugural Customer Advisory Board meeting. It was an opportunity to share ideas, challenge assumptions, and explore how technology, creativity, and context are shaping the next chapter of digital advertising.

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The Mindset Divide in Sneakers: Nike vs. Rising Challengers Hoka and On

Nike is bringing back one of the most iconic slogans in marketing history, “Just Do It,” with a new twist for today’s generation. The recently launched “Why Do It?” campaign reframes greatness not as a finish line but as a choice, reflecting a cultural moment where younger audiences are redefining ambition, authenticity, and participation in sport.

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Mindset

Understanding Holiday Mindsets: Insights from Our Holiday 2025 London Education Session

The holiday season is already underway in the minds of shoppers. As consumers balance joy, nostalgia, and tighter budgets, advertisers need to be ready to connect in the moments that resonate across all of those elements.

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