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Maximize Impact with Perfectly Placed Video
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Maximize Impact with Perfectly Placed Video
Get Started

GumGum x Digiday: Video Experts Agree That Integration Is Key

Listen to the pros from Pinterest and The Martin Agency explain how to master your video strategy by managing interruptive challenges and integrated solutions with ease.

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Advertising in Uncertain Times: How Brands Can Stay Ahead
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Advertising in Uncertain Times: How Brands Can Stay Ahead

The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.

Think Beyond the Break: Introducing the In-Video Suite
Connected TV

Think Beyond the Break: How In-Video is Changing the Future of Advertising

There’s no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, they’ve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TV—and in doing so, reshaped expectations.

Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
Mindset

Consumers Say No to Data Tracking — Here’s How Advertisers Should Respond

To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.

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