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The holiday season is already underway in the minds of shoppers. As consumers balance joy, nostalgia, and tighter budgets, advertisers need to be ready to connect in the moments that resonate across all of those elements.
Taylor Swift isn’t just one of the biggest musicians in the world, she’s also one of the most talked-about public figures online. And when people mention Swift, they aren’t only talking about her music. Data from GumGum’s Mindset Graph™ shows just how dominant one theme is: celebrity relationships.
The holiday season is more than a spending spree; it’s an emotional and practical moment for shoppers. Whether they’re hunting for meaningful gifts or stretching their budget, consumers are engaged, focused, and actively making decisions.
