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Are you prepared for the cookieless future?
Free Course
Are you prepared for the cookieless future?
Free Course

GumGum x Digiday: Video Experts Agree That Integration Is Key

Listen to the pros from Pinterest and The Martin Agency explain how to master your video strategy by managing interruptive challenges and integrated solutions with ease.

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GumGum, Inc. Now 100% Made-for-Advertising (MFA) Free

Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori

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3 Strategies to Implement into Your Next Programmatic CTV Campaign

Did you know that over 2 in 5 new programmatic ad dollars will go to CTV? Check out this blog post for strategies on how you can accelerate success for your next programmatic CTV campaign.

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My Top 3 Takeaways from IAB ALM 24

I was recently at IAB ALM 2024 to lead GumGum’s session, “Mindful Moments: Aligning Creative Strategy with Audience Mindset,” that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.

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