New Research: Does mindset-driven contextual targeting outperform traditional?

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GumGum Team

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Events

POSSIBLE 2025 Recap: Nostalgic Vibes, Killer Conversations & Next-Level VIPs

POSSIBLE 2025 Recap: Nostalgic Vibes, Killer Conversations & Next-Level VIPs

Driving a Sustainable Future in AdTech:

Brand Safety

Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

Advertising in Uncertain Times: How Brands Can Stay Ahead

Mindset

Advertising in Uncertain Times: How Brands Can Stay Ahead

Advertising in Uncertain Times: How Brands Can Stay Ahead

Think Beyond the Break: Introducing the In-Video Suite

Connected TV

Think Beyond the Break: How In-Video is Changing the Future of Advertising

Think Beyond the Break: How In-Video is Changing the Future of Advertising

Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.

Mindset

Consumers Say No to Data Tracking — Here’s How Advertisers Should Respond

Consumers Say No to Data Tracking — Here’s How Advertisers Should Respond

Consumers Have Spoken: The Data Driven Formula for Better Video Ads

Contextual Advertising

Consumers Have Spoken: The Data Driven Formula for Better Video Ads

Consumers Have Spoken: The Data Driven Formula for Better Video Ads