New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?
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Gerard Simpson

Gerard Simpson

Web & Digital Strategy Manager

Gerard Simpson is the Web & Digital Strategy Manager at GumGum, where he leads the company’s website, search and AI search strategy. He writes about the Mindset Portal, Mindset Advertising and how marketers find and use the research behind their plans.

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