New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

Get the Report

Bob Elder

Content Manager

Bob Elder is Content Manager at GumGum, where he shapes the company’s blog, research and guides. He writes about how marketers plan with Mindset, drawing on GumGum’s research with brands and agencies.

LinkedIn Profile

All articles

young man looking at ads on his mobile device with impressive metrics surrounding him

Mindset

Mindset is Making Some Noise. The Results Speak for Themselves.

Mindset is Making Some Noise. The Results Speak for Themselves.

Image showing a preview on open report

Mindset

Your 2027 Mindset Media Plan Starts Here

Your 2027 Mindset Media Plan Starts Here

Mindset

From Brief to Buy: Now Activate Custom Mindset Segments Everywhere

From Brief to Buy: Now Activate Custom Mindset Segments Everywhere

image showing high impact units on multiple devices

Mindset

GumGum Expands Reach: High-Impact Ads Now Accessible Globally via Amazon DSP

GumGum Expands Reach: High-Impact Ads Now Accessible Globally via Amazon DSP

Ice Hockey, American football, and basketball players in a dynamic lineup

Sports

GumGum Sports Media: Your New Playbook for Football Season and Beyond

GumGum Sports Media: Your New Playbook for Football Season and Beyond

Mindset

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent