Advertising
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Advertising
More than half of Australians plan to cut holiday budgets - but gifts and food remain spending priorities
Advertising
Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
Corporate
Katy Loria Joins GumGum as Chief Revenue Officer
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Press Mentions
Advertising
Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate
Katy Loria, GumGum CRO, on The Seat podcast
Advertising
Why Heineken is Increasingly Working Directly with Tech Partners
Technology
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising
AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate
